Nokia banks hopes on low-cost Internet gadgets to spur sales
Nokia CEO Stephen Elop and head developer outreach of Nokia, Sangeeta Bavi, display Nokia Asha 501 phones during the unveiling ceremony in New Delhi last week. Retailing at about Sh8,500 ($99), the smNokia is banking on fast-growing demand for low-cost Internet-enabled devices in the emerging markets to regain its market share.artphone will be available in the Kenyan market by the end of June. Its arrival is likely to trigger a new wave of competition for the low-cost smartphones market currently dominated by Samsung and China’s Huawei.
He said the company’s strategy in beating vibrant competition that has been on the rise, especially from South Korean manufacturer Samsung, is introducing gadgets with specific superior features such as long battery life, camera, striking colours, and design. Our strategy to get back to the top of the game is delivering the best devices at reasonable costs,” said Mr Elop.
The company will also be entering into partnerships with local mobile operators and content producers to offer certain services at promotional rates. Already, Mr Elop said, Nokia has struck a deal with Facebook to enable phone users with its devices to access the social networking site for free for a particular period of time.
“The emerging markets are our best bet because the number of Internet users in these regions is growing by the day.... Read the full, comprehensive news article and discuss at The Daily Nation