Report: Android and iOS to lose market share to new players by 2018
The Smartphone Operating Systems market is bracing itself to welcome new players, with Android and iOS expected to lose at least 13% of their dominance by 2018 to these new players. This is according to a new report dubbed “Smartphone Futures: Differentiation Strategies & Emerging Opportunities 2013-2018”, released yesterday by tech research firm, Juniper Research. The report states that Asha, Sailfish and emerging HTML 5 based OS players will eat into the current Smartphone OS market, taking away important niches, something they will achieve by focusing on cost innovation and utilizing local knowledge in partnership with the next generation customers.
“Apple and Samsung’s global Smartphone shipments will hit nearly 800 million by the end of 2018, compared with 677 million last year,” stated the report. The cost of Smartphones is also expected to drop, as companies shift towards manufacturing heavily localized handsets that will carter for specific niche markets, especially in the lower income demographics.... Read the full, comprehensive news article and discuss at TechMoranSimilar Stories