How an entrepreneur cut a niche in coaching for success
Who needs coaching to succeed? Don’t ask Joyce Mbaya unless you have enough time to listen. Coaching develops the capacity to think about problems, people, relationships, customers, products, services and even the future in creative ways. People who want to accomplish great things often get stuck along the way, and coaching helps them get un-stuck.
Its flagship product – Awaken Your Potential, an intensive eight-week coaching programme based on her inspirational book Gibebe – has been running for the last four years. Coaching, she says, gives participants a different perspective and direction that is the missing link for them to make their aspirations come true.
“When people in an organisation are empowered through coaching, it leads to a more results-oriented culture based on the fact that people believe in their capability to achieve and understand the greater cause they are working for,” Ms Mbaya, 30, said in an interview.... Read the full, comprehensive news article and discuss at Business Daily Africa