EABL raises beer prices for second time in 4 months
EABL-Kenya managing director Joe Muganda. A crate of Tusker is now selling at Sh2,714 up from Sh2,523, which translates to a Sh8 increase per bottle at the wholesale level and sources at the brewer reckon that other products will rise by more than Sh10. The price review will affect all its 23 beer brands including White Cap, Guinness and its newest product Balozi and non-alcoholic beverages like Malta and Alvaro.
The price increase comes at a time when EABL is racing to reverse the 14 per cent drop in profit for the six months to December on account of high finance costs, but the brewer maintained that sales across the region were still rising, helped by new product launches and growing demand. “Due to various economic factors that have impacted our cost of inputs, we have increased our beer prices,” said a July 5 notice to distributors signed by EABL-Kenya managing director Joe Muganda.
“The new prices take effect from Saturday July 6. Spirit prices remain unchanged,” he added in price review that will affect all its 23 beer brands including White Cap, Guinness and its newest product Balozi and non-alcoholic beverages like Malta and Alvaro.... Read the full, comprehensive news article and discuss at Business Daily Africa